Hi, I'm Lisa

Adapted key art & card illustrations via compositing and paintovers to generate Battlenet, blog, social, & first party marketing creative size runs for World of Warcraft & Hearthstone live ops 

Developed UA best practice strategies for iterating & improving upon high performing creatives. Compiled resources into documentation decks for stakeholders & creative services team

Collaborated on logo designs for Hearthstone expansions & custom influencer

‘Creator Kits’ with bespoke merchandise (slippers, pajamas, boxes, pins, print goods) for expansion launches

Animated looping motion graphics for expansions utilizing key & card art illustrations

Led marketing campaign creatives for Fae Farm (experiential, OOH, retail, partnerships)

Designed and delivered Nintendo Switch packaging (NOA: US, CAN, MEX; NOE: 9 additional languages)

Built and streamlined motion pipelines for in-game cutscenes and supported video marketing with motion graphics for community social, lower thirds, endslates

Art directed UA creatives, merchandise, and DLC campaigns

Managed junior designer and external agencies; ensured brand consistency

Collaborated on global marketing campaigns for Garena Free Fire, supporting large-scale audience reach and engagement with Justin Bieber partnership

Led marketing and UA creative for Pokémon Masters, Attack on Titan, Dragon Quest

Scaled asset production via pipelines, asset libraries, and A/B testing

Produced high-volume UA ads (video, static), event campaigns, and web assets

Managed freelancers, vendors, and RFPs for creative production

Developed brand guidelines and best-practice documentation for partners

Collaborated with cross-functional global teams to deliver localized marketing campaigns, ensuring brand consistency and performance optimization

Produced digital banner size runs in a variety of ad specs (website takeovers, digital ad buys) for Amazon’s A Very British Scandal, Marvel’s Captain Marvel, and more

Developed social & motion creatives for Netflix (Sabrina, Aggretsuko, Castlevania)

Created campaign proposal decks for Ford v Ferrari, Once Upon a Time In Hollywood

Led end-to-end development of key art for Alien Descent VR Experience, from concept art through final execution 

Delivered logo rebrands, marketing campaigns, and brand guideline systems across multiple clients

Designed multi-format marketing assets including social (static/motion), livestream overlays, and large-scale event displays for AMD, Zumba, and Dell

Produced high-volume social and user acquisition (UA) creatives for major mobile game titles including: Marvel Future Fight, Evilbane, Disney Magical Dice, ChronoBlade, and Seven Knights

Designed app store assets and marketing visuals to support game launches and live operational campaigns 

Created storyboards and concept paintovers to guide global teams and external marketing partners

Contributed to early brand identity through illustration, comics, and key art

Organized promotional events to support app launches and user growth

Built and managed artist community engagement through grassroots outreach and coordinated campaigns